Visual Art RA

I believe that the argument here is pretty clear- it is most definitely an anti-smoking add. I think the argument here is directed toward the tobacco company. It is specifically for those who market and sell tobacco to the general public. I think that the goal here is to mostly persuade the audience or the tobacco company what a terrorist act it is to sell and distribute these lethal weapons. The argument is mostly being made by pathos, or the emotion, but with other aspects tied in here as well. The emotion of the piece is tied to the emotion felt from the aftermath of the terrorist attacks on 9/11. Those who were directly involved in the attack or even those who are patriotic and want the best for their country will have a say in this argument. Some of those who are a part of the tobacco company may have had a big part, but at least a small part in the devastation of the attack. To relate the distribution of cigarettes to the terrorist attacks that killed thousands, it hits home to many, including those on the tobacco side. The argument is also made by logos, or logical. It relates perfectly to one another because tobacco is killing thousands every year, while the terrorist attacks on the World Trade Center killed thousands in a single day. Both are preventable, and both are wrong. I believe that it has sufficient information. It was maybe a little farfetched, but it still got the message across. Tobacco isn't necessarily a terrorist attack, but it does show the message that this is a mass killing that is wrong. I believe that it is accurate for the audience. It may be a little farfetched and they may realize that, but they may understand that it is taking people's loved ones away from them and that they are taking part in harming people. It is relevant as well. It draws the point, right in the time that we need it the most. We still have many people dying each year from the affects of tobacco consumption, and this ad is geared towards the audience that kills these people. Hopefully it can help the target audience to rethink what they are doing, and help in the war against tobacco.