Persuasive Sales RA

Today I went to 24 hour fitness to ask about a membership. I actually already work out at Gold's Gym, but I thought it would be interesting to go to a competing gym to see if they would try and have me switch to their gym. Sales men are VERY persuasive. I asked them the differences between the two gyms, and why I should switch over. Their argument was that I definitely should switch. They made this argument by saying that if I signed up with them, I wouldn't have to pay a sign up fee, I wouldn't have to pay an activation fee, and that I would get better rates with 24 if I switched over. The audience was of course, me. They specifically played to the fact that I was A- a student and B- a woman. They made this point be telling me that as a student, it was important for me to pay the lowest rates, and to get the best benefits. At this point, they listed off the different benefits they have over Gold's gym- full access to all amenities, classes, and lower rates. The argument was being made by ethos and logos. Ethos because as professional trainers, they know what works for each individual; they know what will draw a woman my age to the gym, and they know what will draw other types of people as well. Logos was also used in their approach- it is logical for me to pay less money to go to a gym, and it is logical for me to get full amenities at the gym that I use. The information was sufficient because they explained the benefits, and even lowered the price of my contract when I seemed hesitant. I believe it was typical for the audience they are playing to. Anyone who comes through those gym doors is looking for some sort of contract, and they are there to sell it to them. I think that it was relevant, and effective. They didn't sell me this time, but two years ago I was sold on Gold's. I almost walked away, but they made me an offer that I really couldn't refuse, as cliché as that sounds. When you learn how to sell, you can persuade just about anyone. I was a struggling freshman with literally no money in my account, and they sold me.