Song Analysis

Since today we have a BYU football game, I thought is was only appropriate to analyze the BYU fight song. The argument in this particular song, is that as a school, we need to be unified in our cause and spirit for BYU. With the students and the fans all unified, we can fight day or night, rain or snow, and come off victorious. The audience here is the BYU student body as well as BYU fans, mainly attending the BYU football games. The goal of this song is to excite the students, and get them to support the cougars and fight for our cause in football. The argument in this particular song is made by pathos, or the emotion. As students, we are emotionally bound to our school, and our football team. With this song to unify us, the emotions run high and help us to support our school. With songs, the main argument is made by the emotion of the piece. With most songs, they have a particular audience, and that audience relates to the song with experiences, feelings, and thoughts. With our fight song, the argument comes from the emotion that bonds us together with spirit and enthusiasm. I believe that it is effective- the fans go crazy with excitement and support for the team they love, and the song has done its job. It sells the team, and it sells the unity of the school, and the student population as a whole.

Commercial RA

My commercial was on a new product from Hot Pockets. It was a supreme pizza that was enclosed enough in a crust to be portable. The commercial was funny. It showed two single guys walking around town with Hot Pockets in their hands. The people they came across were all shunning them, and didn't accept these "free eaters."
The point of the commercial is to say that now with these Hot Pockets so portable, you can take them anywhere, anytime, and with any busy schedule. The audience is young, single men that have busy, active lifestyles. These men all live in big cities, and all don't have enough time to cook for themselves, and they don't have wives to cook for them. The goal of this ad is to basically promote these Hot Pocket "pizzas" as the easiest and most efficient way to eat a pizza.
The argument is logos as well as a small portion of pathos. The logos part of the argument says that it is the smartest way to eat a pizza. For this audience, they need something that is fast, easy, and they can take on the go. This is the perfect product! It is aimed to sell. The pathos comes a small part from the comedy of the commercial.
I think this is effective. It looks like a delicious product, and it is easy to carry with little or no mess. People want to eat pizza. People are in a hurry, and people want little or no clean up. This really is the perfect product for the audience it is selling to.

Advertisement Analysis

The argument in this advertisement is that parents need to be saving for their child's future, because before they know it, the time will come that the child will have to grow up and go to college. The advertisement shows the importance of saving. With the tagline of "Don't Blink!" it shows that time flies, and that something needs to be done today for the future of their children.
The audience is middle to upperclass parents, who are thinking of their child's future. These types of people will be the ones to target because they will be thinking of their child, and their investment in the future of this child. The goal of this advertisement is to have the parents start up a saving plan with this particular company.
This certain advertisement uses Pathos as well as Logos, or emotion and logic. The emotion is of course tied into the fact that the parents will watch their little boy or girl grow up too fast, and they want to have the best possible life provided for them. The logic is that like it or not, the time will come for their kids to go to college. The best thing to do for them in this case is to start saving now for that time.
I believe it is effective. It grabs hold of the readers by the emotion, and it keeps them interested by the logic of the savings plan.