The argument in this advertisement is that parents need to be saving for their child's future, because before they know it, the time will come that the child will have to grow up and go to college. The advertisement shows the importance of saving. With the tagline of "Don't Blink!" it shows that time flies, and that something needs to be done today for the future of their children.
The audience is middle to upperclass parents, who are thinking of their child's future. These types of people will be the ones to target because they will be thinking of their child, and their investment in the future of this child. The goal of this advertisement is to have the parents start up a saving plan with this particular company.
This certain advertisement uses Pathos as well as Logos, or emotion and logic. The emotion is of course tied into the fact that the parents will watch their little boy or girl grow up too fast, and they want to have the best possible life provided for them. The logic is that like it or not, the time will come for their kids to go to college. The best thing to do for them in this case is to start saving now for that time.
I believe it is effective. It grabs hold of the readers by the emotion, and it keeps them interested by the logic of the savings plan.
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