Friday, September 18, 2009

Commercial RA

My commercial was on a new product from Hot Pockets. It was a supreme pizza that was enclosed enough in a crust to be portable. The commercial was funny. It showed two single guys walking around town with Hot Pockets in their hands. The people they came across were all shunning them, and didn't accept these "free eaters."
The point of the commercial is to say that now with these Hot Pockets so portable, you can take them anywhere, anytime, and with any busy schedule. The audience is young, single men that have busy, active lifestyles. These men all live in big cities, and all don't have enough time to cook for themselves, and they don't have wives to cook for them. The goal of this ad is to basically promote these Hot Pocket "pizzas" as the easiest and most efficient way to eat a pizza.
The argument is logos as well as a small portion of pathos. The logos part of the argument says that it is the smartest way to eat a pizza. For this audience, they need something that is fast, easy, and they can take on the go. This is the perfect product! It is aimed to sell. The pathos comes a small part from the comedy of the commercial.
I think this is effective. It looks like a delicious product, and it is easy to carry with little or no mess. People want to eat pizza. People are in a hurry, and people want little or no clean up. This really is the perfect product for the audience it is selling to.

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