"All About Steve" RA

http://www.apple.com/trailers/fox/allaboutsteve/

All about Steve is a movie that is specifically geared toward single women, looking for a partner. It is a romantic comedy which can appeal to all sorts of audiences, but I think the main audience they are trying to sell tickets to are the single women that are looking for the perfect man. In the movie, Sandra Bullock's character is an ordinary woman who goes out on a blind date, and falls in love with Bradley Cooper's character. He, however, does not fall in love. In fact, he really doesn't want to see her again, and gets freaked out by her intensity. As the story progresses, ultimately he begins to see that he loves her for who she is. He loves the fact that she is genuine, and that she can just be herself. The goal for the filmmakers is to sell tickets. They sell tickets by making the movie relatable, and by appealing to the specific audience. This goal is met through the emotional tie that we place in the characters. Many women place themselves in the character's shoes, and relate the entire movie to themselves. It is accurate to not all women, but a pretty good population of them. It is relevant, and sufficient. I believe it is a story that any woman can relate to initially- it starts as a situation that we have all been through, but it progresses to the point that she finds love by just being herself. I believe that it is effective, because many women want to find that perfect man out there who will love them for who they are. This is why the movie sold tickets- we all love it.