Music Video RA

http://www.youtube.com/watch?v=RJLkcPhVi9w&feature=channel

Only One- Yellowcard

This music video is interesting to me because of the message it conveys. The song is obviously sung to the boy's girlfriend. He sings the song basically telling her that she is his only one, and he can't be without her. That is what the majority of the songs now days are, but the music video on this one is particularly interesting because half of the video is shot at a yellowcard concert, while the other takes place at a peace rally. For the most part, we don't know what the rally is for, but we do know it is for peace because of the girl with the flowers, the police, and the bubbles. I think the song is a bit of a testimony to how love conquers all. The very end of the video is the main singer with his girlfriend spinning in circles and looking at each other, right in front of a tank. It is a bit extreme, but it shows that even when the world is in turmoil and everything is in chaos, the love that you have will carry through and make it better. The audience I think is to young fans, but specifically to lovers in general. The love that they have can make a difference. I think that he was singing to his fans of course, but he also may have been singing to that one special girl. This was a girl that wasn't just a pretty face- they had a deeper connection, and they shared common beliefs and practices. The goal is to entertain of course, but it is to share the message of the song, and to promote love I suppose. The argument is made by ethos and pathos. Ethos because as entertainers, musicians have some sort of authority. People compare songs to themselves, and we sort of trust that musician in some way to show us things about ourselves that we never quite thought about before. With give them that authority and credibility. It is also made through the emotion of the song. Everyone is looking for love, and the song conveys the love that can bring peace to all. For the target audience, it is sufficient. It gets the point across, and it conveys the emotion. It is relevant, but it is not very typical. Not every relationship is will be tested at a peace rally- but it is a nice touch for a music video. I think that it is effective for the target audience as well.